One of the UK's leading terrestrial broadcasters is to throw its hat into the broadband TV ring. ITV will trial a TV service via the internet, which will offer people the chance to create their own schedules and broadcasts. Local content, including classified advertisements, will be key to the new service. Using high-speed net connections to deliver TV content is capturing the imagination of broadcasters and telcos. The three-month trial will initially be aimed at viewers in Brighton and Hastings, although ITV plans to extend to other regions if it is deemed a success. Viewers will be invited to upload their own reports and budding film-makers will be able to showcase their films as part of a drive towards citizen-led TV.
